'International business management' deals with the international business of companies operating in today's globalized contexts. After a brief introduction on macroeconomic dynamics that impact on international markets, the course focuses on the analysis of the companies, especially those of larger size, and their decision to go international in order to maximize their value.
Today more than ever, companies are more likely to relocate the value chain activities in different parts of the world, this means a greater ability to seize new opportunities for value creation, but also greater attention to governance and management of intercultural barriers. Therefore, after having explained the reasons behind the internationalization process, the Course aims to: illustrate the issues that arise at the various stages of international development; to identify the key variables that influence it; and to identify the various methods and instruments through which the process of internationalization unfolds. Students at the end of the course will be able to:
1) To know and interpret the logic and actions of the actors involved in the international context;
2) To know and discuss the basic elements concerning the international development process;
3) To know and apply the basic tools for the analysis of the attractiveness of the Country to support managerial decisions;
4) To Analyze the competitive situation of the sector and select solutions for the approach to international markets in terms of strategies, methods and penetration of the target markets.
Today more than ever, companies are more likely to relocate the value chain activities in different parts of the world, this means a greater ability to seize new opportunities for value creation, but also greater attention to governance and management of intercultural barriers. Therefore, after having explained the reasons behind the internationalization process, the Course aims to: illustrate the issues that arise at the various stages of international development; to identify the key variables that influence it; and to identify the various methods and instruments through which the process of internationalization unfolds. Students at the end of the course will be able to:
1) To know and interpret the logic and actions of the actors involved in the international context;
2) To know and discuss the basic elements concerning the international development process;
3) To know and apply the basic tools for the analysis of the attractiveness of the Country to support managerial decisions;
4) To Analyze the competitive situation of the sector and select solutions for the approach to international markets in terms of strategies, methods and penetration of the target markets.
Curriculum
scheda docente
materiale didattico
2. The internationalization of companies: theories
3. Internationalization strategies
4. Start up and development of the internationalization process
5. Analysis of the attractiveness of international markets
6. Internationalization procedure
7. Elements of penetration of international markets through the levers of the Marketing Mix
8. The internationalization of the value chain activities (production, research and development, sales, distribution)
9. The social responsibility of international companies
1.Globalization and competitiveness:
•UNCTAD – World Investment Report 2023 e 2024 (overview)
•UNCTAD – World Investment Report 2021 (overview)( the part regarding resilience of MNC)
•UNCTAD – World Investment Report 2019 (Overview) (UNCTAD/WIR/2019 (Overview))(the part regarding SEZ)
•UNCTAD - World Investment Report 2020 (Overview) (UNCTAD/WIR/2020 (Overview)) (the part regarding pandemic)
•UNCTAD – World Investment Report 2013 (pag. 122-174)
Second part: international business and strategy
•Mihir A. Desai, The Decentering of the Global Firm, World Economy, 32, 2009, pp. 1271-1290
. international business textbook ( https://www.saylor.org/books/) (part 3 and part 4).
end of the program for attending students
For non attending students and for those students who are not partecipating to the Challenge (doing Project Work) the program must be integrated with the following readings: (Section 1+Section 2):
Sez 1. Resilience and international network design:
1. Rabbo Bank (2022) «Friendshoring: who will benefit? A good look at
friendshoring from China».
2. Jilles Pache (2022) «With a little help from friends: towards regionals supply
chains»1.
Sez 2. Intercultural Management:
1. Center For Creative Leadership, (2014), Leader effectiveness and Culture: The Globe Study. http://www.ccl.org/leadership/pdf/assessments/globestudy.pdf
2. (not mandatory) :
2a Hofstede, G. (2011). Dimensionalizing Cultures: The Hofstede Model in Context. Online Readings in Psychology and Culture, 2(1).
http://dx.doi.org/10.9707/2307-0919.1014
2b. De Mooij M., Hofstede G., (2010), Application to global branding and advertising strategy and research, International Journal of Advertising, 29(1), pp.85-110.
Programma
1. Globalization of the markets and Global value Chains2. The internationalization of companies: theories
3. Internationalization strategies
4. Start up and development of the internationalization process
5. Analysis of the attractiveness of international markets
6. Internationalization procedure
7. Elements of penetration of international markets through the levers of the Marketing Mix
8. The internationalization of the value chain activities (production, research and development, sales, distribution)
9. The social responsibility of international companies
Testi Adottati
First part: Macroeconomics for the international business1.Globalization and competitiveness:
•UNCTAD – World Investment Report 2023 e 2024 (overview)
•UNCTAD – World Investment Report 2021 (overview)( the part regarding resilience of MNC)
•UNCTAD – World Investment Report 2019 (Overview) (UNCTAD/WIR/2019 (Overview))(the part regarding SEZ)
•UNCTAD - World Investment Report 2020 (Overview) (UNCTAD/WIR/2020 (Overview)) (the part regarding pandemic)
•UNCTAD – World Investment Report 2013 (pag. 122-174)
Second part: international business and strategy
•Mihir A. Desai, The Decentering of the Global Firm, World Economy, 32, 2009, pp. 1271-1290
. international business textbook ( https://www.saylor.org/books/) (part 3 and part 4).
end of the program for attending students
For non attending students and for those students who are not partecipating to the Challenge (doing Project Work) the program must be integrated with the following readings: (Section 1+Section 2):
Sez 1. Resilience and international network design:
1. Rabbo Bank (2022) «Friendshoring: who will benefit? A good look at
friendshoring from China».
2. Jilles Pache (2022) «With a little help from friends: towards regionals supply
chains»1.
Sez 2. Intercultural Management:
1. Center For Creative Leadership, (2014), Leader effectiveness and Culture: The Globe Study. http://www.ccl.org/leadership/pdf/assessments/globestudy.pdf
2. (not mandatory) :
2a Hofstede, G. (2011). Dimensionalizing Cultures: The Hofstede Model in Context. Online Readings in Psychology and Culture, 2(1).
http://dx.doi.org/10.9707/2307-0919.1014
2b. De Mooij M., Hofstede G., (2010), Application to global branding and advertising strategy and research, International Journal of Advertising, 29(1), pp.85-110.
Bibliografia Di Riferimento
Hill C.W.L., Hult G.T.M. (2019) International Business. Competing in a global marketplace, Mc Graw Hill, 12° ed.Modalità Erogazione
1.frontal lessons 2.business testimonials from entrepreneurs and managers 3.exercises and Project Work 4. Project Work ChallengeModalità Frequenza
Attendance at lessons is recommended but not mandatoryModalità Valutazione
The exam is held orally. The assessment of the PW for the students is an integral part of the final grade.
scheda docente
materiale didattico
2. The internationalization of companies: theories
3. Internationalization strategies
4. Start up and development of the internationalization process
5. Analysis of the attractiveness of international markets
6. Internationalization procedure
7. Elements of penetration of international markets through the levers of the Marketing Mix
8. The internationalization of the value chain activities (production, research and development, sales, distribution)
9. The social responsibility of international companies
1.Globalization and competitiveness:
•UNCTAD – World Investment Report 2023 e 2024 (overview)
•UNCTAD – World Investment Report 2021 (overview)( the part regarding resilience of MNC)
•UNCTAD – World Investment Report 2019 (Overview) (UNCTAD/WIR/2019 (Overview))(the part regarding SEZ)
•UNCTAD - World Investment Report 2020 (Overview) (UNCTAD/WIR/2020 (Overview)) (the part regarding pandemic)
•UNCTAD – World Investment Report 2013 (pag. 122-174)
Second part: international business and strategy
•Mihir A. Desai, The Decentering of the Global Firm, World Economy, 32, 2009, pp. 1271-1290
. international business textbook ( https://www.saylor.org/books/) (part 3 and part 4).
end of the program for attending students
For non attending students and for those students who are not partecipating to the Challenge (doing Project Work) the program must be integrated with the following readings: (Section 1+Section 2):
Sez 1. Resilience and international network design:
1. Rabbo Bank (2022) «Friendshoring: who will benefit? A good look at
friendshoring from China».
2. Jilles Pache (2022) «With a little help from friends: towards regionals supply
chains»1.
Sez 2. Intercultural Management:
1. Center For Creative Leadership, (2014), Leader effectiveness and Culture: The Globe Study. http://www.ccl.org/leadership/pdf/assessments/globestudy.pdf
2. (not mandatory) :
2a Hofstede, G. (2011). Dimensionalizing Cultures: The Hofstede Model in Context. Online Readings in Psychology and Culture, 2(1).
http://dx.doi.org/10.9707/2307-0919.1014
2b. De Mooij M., Hofstede G., (2010), Application to global branding and advertising strategy and research, International Journal of Advertising, 29(1), pp.85-110.
Mutuazione: 21210169 MANAGEMENT DELLE IMPRESE INTERNAZIONALI in Economia e Management LM-77 FAGGIONI FRANCESCA, ROSSI MARCO VALERIO
Programma
1. Globalization of the markets and Global value Chains2. The internationalization of companies: theories
3. Internationalization strategies
4. Start up and development of the internationalization process
5. Analysis of the attractiveness of international markets
6. Internationalization procedure
7. Elements of penetration of international markets through the levers of the Marketing Mix
8. The internationalization of the value chain activities (production, research and development, sales, distribution)
9. The social responsibility of international companies
Testi Adottati
First part: Macroeconomics for the international business1.Globalization and competitiveness:
•UNCTAD – World Investment Report 2023 e 2024 (overview)
•UNCTAD – World Investment Report 2021 (overview)( the part regarding resilience of MNC)
•UNCTAD – World Investment Report 2019 (Overview) (UNCTAD/WIR/2019 (Overview))(the part regarding SEZ)
•UNCTAD - World Investment Report 2020 (Overview) (UNCTAD/WIR/2020 (Overview)) (the part regarding pandemic)
•UNCTAD – World Investment Report 2013 (pag. 122-174)
Second part: international business and strategy
•Mihir A. Desai, The Decentering of the Global Firm, World Economy, 32, 2009, pp. 1271-1290
. international business textbook ( https://www.saylor.org/books/) (part 3 and part 4).
end of the program for attending students
For non attending students and for those students who are not partecipating to the Challenge (doing Project Work) the program must be integrated with the following readings: (Section 1+Section 2):
Sez 1. Resilience and international network design:
1. Rabbo Bank (2022) «Friendshoring: who will benefit? A good look at
friendshoring from China».
2. Jilles Pache (2022) «With a little help from friends: towards regionals supply
chains»1.
Sez 2. Intercultural Management:
1. Center For Creative Leadership, (2014), Leader effectiveness and Culture: The Globe Study. http://www.ccl.org/leadership/pdf/assessments/globestudy.pdf
2. (not mandatory) :
2a Hofstede, G. (2011). Dimensionalizing Cultures: The Hofstede Model in Context. Online Readings in Psychology and Culture, 2(1).
http://dx.doi.org/10.9707/2307-0919.1014
2b. De Mooij M., Hofstede G., (2010), Application to global branding and advertising strategy and research, International Journal of Advertising, 29(1), pp.85-110.
Bibliografia Di Riferimento
Hill C.W.L., Hult G.T.M. (2019) International Business. Competing in a global marketplace, Mc Graw Hill, 12° ed.Modalità Erogazione
1.frontal lessons 2.business testimonials from entrepreneurs and managers 3.exercises and Project Work 4. Project Work ChallengeModalità Frequenza
Attendance at lessons is recommended but not mandatoryModalità Valutazione
The exam is held orally. The assessment of the PW for the students is an integral part of the final grade.Mutuazione: 21210169 MANAGEMENT DELLE IMPRESE INTERNAZIONALI in Economia e Management LM-77 FAGGIONI FRANCESCA, ROSSI MARCO VALERIO