The course allows students to resume and deepen the basic concepts of marketing management in the light of the most recent market demand for corporate sustainability. Innovation and related managerial principles are presented as an approach and tool to find sustainable solutions to business processes.
Curriculum
scheda docente
materiale didattico
The course is structured as follows:
Part one reviews the basic concepts of marketing management: analytical, strategic, and operational phases.
Part two focuses on product and service innovation: technological scenarios and digitalization, concept design and evaluation, the launch of new products, and startups innovative entrepreneurship.
Part three addresses sustainability and the relationship between the environment and businesses. This part aims to provide an understanding of responsible and sustainable marketing, also offering insights into business cases and decision making in controversial situations.
(2022) Il cibo perfetto. Aziende, consumatori e impatto ambientale del cibo (con M.Marino) seconda edizione, Edizioni Ambiente, ISBN 978-88-6627-344-8
Programma
The course intertwines marketing content with the themes of sustainability and innovation, providing practical insights through case studies and presentations from companies.The course is structured as follows:
Part one reviews the basic concepts of marketing management: analytical, strategic, and operational phases.
Part two focuses on product and service innovation: technological scenarios and digitalization, concept design and evaluation, the launch of new products, and startups innovative entrepreneurship.
Part three addresses sustainability and the relationship between the environment and businesses. This part aims to provide an understanding of responsible and sustainable marketing, also offering insights into business cases and decision making in controversial situations.
Testi Adottati
(2023) Ideazione, sviluppo e marketing dei nuovi prodotti (con A. Geremicca), Edizioni Roma TrE-Press, ISBN 979-12-5977-197-1(2022) Il cibo perfetto. Aziende, consumatori e impatto ambientale del cibo (con M.Marino) seconda edizione, Edizioni Ambiente, ISBN 978-88-6627-344-8
Modalità Frequenza
three 2-hour lessons/weekModalità Valutazione
10 open and multiple choice questions + score acquired with the project
scheda docente
materiale didattico
Pratesi C.A., Geremicca A., "Ideazione, sviluppo e marketing dei nuovi prodotti", Roma Tre-press, 2023
Testi Adottati
Marino M., Pratesi C.A, “Cibo perfetto. Aziende, consumatori e impatto ambientale del cibo”, Edizioni Ambiente, 2022Pratesi C.A., Geremicca A., "Ideazione, sviluppo e marketing dei nuovi prodotti", Roma Tre-press, 2023
scheda docente
materiale didattico
The course is structured as follows:
Part one reviews the basic concepts of marketing management: analytical, strategic, and operational phases.
Part two focuses on product and service innovation: technological scenarios and digitalization, concept design and evaluation, the launch of new products, and startups innovative entrepreneurship.
Part three addresses sustainability and the relationship between the environment and businesses. This part aims to provide an understanding of responsible and sustainable marketing, also offering insights into business cases and decision making in controversial situations.
(2022) Il cibo perfetto. Aziende, consumatori e impatto ambientale del cibo (con M.Marino) seconda edizione, Edizioni Ambiente, ISBN 978-88-6627-344-8
Programma
The course intertwines marketing content with the themes of sustainability and innovation, providing practical insights through case studies and presentations from companies.The course is structured as follows:
Part one reviews the basic concepts of marketing management: analytical, strategic, and operational phases.
Part two focuses on product and service innovation: technological scenarios and digitalization, concept design and evaluation, the launch of new products, and startups innovative entrepreneurship.
Part three addresses sustainability and the relationship between the environment and businesses. This part aims to provide an understanding of responsible and sustainable marketing, also offering insights into business cases and decision making in controversial situations.
Testi Adottati
(2023) Ideazione, sviluppo e marketing dei nuovi prodotti (con A. Geremicca), Edizioni Roma TrE-Press, ISBN 979-12-5977-197-1(2022) Il cibo perfetto. Aziende, consumatori e impatto ambientale del cibo (con M.Marino) seconda edizione, Edizioni Ambiente, ISBN 978-88-6627-344-8
Modalità Frequenza
three 2-hour lessons/weekModalità Valutazione
10 open and multiple choice questions + score acquired with the project
scheda docente
materiale didattico
Pratesi C.A., Geremicca A., "Ideazione, sviluppo e marketing dei nuovi prodotti", Roma Tre-press, 2023
Testi Adottati
Marino M., Pratesi C.A, “Cibo perfetto. Aziende, consumatori e impatto ambientale del cibo”, Edizioni Ambiente, 2022Pratesi C.A., Geremicca A., "Ideazione, sviluppo e marketing dei nuovi prodotti", Roma Tre-press, 2023