Piano delle attività formative

Le attività formative si articolano in tre moduli:

I modulo
Il mercato B2B
Concetti generali
Caratteristiche principali
Settori, barriere, filiere
Le organizzazioni ed il processo di acquisto
Digital transformation e impatto sulle strategie aziendali

II modulo
B2B Marketing Management
Marketing Strategies
Market Analysis
Targeting & Positioning
Customer Journey
Value Proposition
Demand Generation
Marketing-Mix
Digital Marketing

III modulo
B2B Sales Management
Market Analysis
Direct & Indirect Sales Model
Leads and Opportunities Generation
Sales & Territory Management
Account Management
Opportunities Management
Channel Management
Sales & Forecasting
Negotiation & Communication Skills